Having ‘key account’ type relationships with strategically important clients is essential but if you fail to secure the right level of buy-in at all levels you risk leaving the door open for your competitors.
- Do you have supply chain agreements or preferred supplier arrangements but haven’t seen the sales growth you’d expect?
- How well do you really know these clients?
- Do you have a relationship with ALL the key influencers?
- Do you know how they work and what they need from you?
- Securing the agreement is one thing but you can’t rely on the client to make it work so you need to drive the agenda yourself
- We’ve helped many clients improve the return they get from key accounts and supply chain agreements and can help you do the same