It’s widely accepted that sales people are most effective when in front of a decision maker. The hard part is getting them there in the first place.
- Prospecting is a specific skill
- New business development can stagnate if sales people don’t like cold calling, don’t have the time or simply don’t have the right skills or experience
- Outsourcing ensures a consistent focus on new business and increases the face to face selling time of your people
- As a result, engagement levels increase, and sales performance improves